About Me
I’m a marketing analytics enthusiast with a passion for leveraging data to drive strategic decision-making. With a strong background in event management, sports marketing, and business analytics, I combine creativity with analytical rigor to deliver impactful insights. My portfolio showcases a diverse range of academic and personal projects, highlighting my expertise in data visualization, market research, and strategic problem-solving.
When I’m not crunching numbers, I love watching football. My first Longhorn football game was on August 19th, 2019, and since then, I’ve attended dozens of home games and numerous away matchups, including Texas’ victories over Michigan in Ann Arbor, Vanderbilt in Nashville, and Arizona State in Atlanta. I also enjoy playing golf, always looking for new challenges on the course.
Lucas Kirk Online Resume
Education
The University of Texas at Austin
Master of Science, Marketing | May 2025
- Accelerated, STEM-eligible program specialized in applied marketing analytics to craft industry-changing strategies.
- Coursework includes:
- Marketing Analytics
- SQL, Tableau, and R
- Consumer Behavior & Experimental Design
- Brand & Product Management
- Clients, Consulting & Communications
- Demand Modeling
- Marketing Management
The University of Texas at Austin
Bachelor of Science in Kinesiology | Minor in Business
- Studied the physics and physiological properties of the human body, integrating data-driven insights into performance analysis.
- Expanded expertise in statistics and probability, taking courses in R programming to enhance analytical skills.
- Minored in business, where coursework in marketing sparked a passion for consumer behavior and strategic brand management.
Work Experience
Client Relations Manager
Rio Management Group | Austin, Texas
January 2023 – November 2024
- Managed accounts for 20+ organizations, ensuring client satisfaction and retention.
- Led deal negotiations from drafting contracts to securing over $250,000 in payments.
Sales and Marketing Associate
Caddy Splash | Austin, Texas
May 2023 – July 2023
- Partnered with the CEO to analyze market segmentation and refine the brand’s value proposition.
- Developed and executed a high-impact sales cycle, increasing the deal closing rate by 400%.
Analytics Consultant
7-Eleven | Austin, Texas
November 2024 – Present
- Designed and implemented analytical models using SQL and R Studio to detect fraudulent activity in the 7Rewards and Speedy Rewards programs.
- Created data-driven reporting templates to identify fraud patterns, optimize detection frequency, and balance security with customer experience.
Competitions
National Collegiate Sports Analytics Championship – Individual Finalist
Nashville, Tennessee | February 2025
- Developed multiple regression models to analyze strategies for increasing engagement in the Professional Women's Hockey League (PWHL) using R and Excel for data analysis and visualization.
- Delivered data-driven recommendations to optimize social media strategies and enhance fan interactions, demonstrating the ability to translate complex analytics into actionable marketing insights.
Skills
Marketing & Business Strategy
- Market segmentation & value proposition development
- Brand positioning & product management
- Sales cycle optimization & deal negotiation
Analytics & Data Science
- SQL, R Studio, and Tableau for data analysis
- Fraud detection & behavioral trend analysis
- Experimental design & demand modeling
Consulting & Client Relations
- Contract drafting & negotiation
- Account management & client retention strategies
- Data-driven decision-making for business growth
Tools & Technologies
- SQL, R, Tableau, Python (beginner)
- Google Analytics & marketing performance metrics
- Microsoft Excel & PowerPoint for business insights
Certifications
Digital Marketing Certified
HubSpot Academy | Valid: Jan 27, 2025 – Feb 26, 2026
- Certified in digital marketing strategies, including SEO, website optimization, social media marketing, video engagement, advertising, and performance measurement.
AI-Powered Shopping Ads Certification
Google Ads | Valid: Jan 30, 2025 – Jan 30, 2026
- Certified in AI-driven advertising strategies, leveraging machine learning to optimize Google Shopping Ads and enhance campaign performance.
SQL for Data Analysis
LinkedIn Learning | Completed: Jan 30, 2025
- Developed proficiency in SQL for data analysis, focusing on querying, data extraction, and manipulation.
- Covered 19 video lessons on structured query language (SQL) and its applications in business intelligence and data analytics.
Contact Me
Feel free to contact me for any further information or to schedule an interview. You can reach me at lkirk19@utexas.edu or by phone at (310) 490-1061.